10 Renowned Japanese Incense Houses: A Guide to Traditional Aromas and Heritage Brands

As you explore the world of Japanese incense, you’ll discover a tradition steeped in history and refinement. Incense has been an integral part of Japanese culture since it was introduced in the 6th century during the Asuka period. This art form has evolved through the centuries, with incense houses crafting unique blends that are cherished within Japan and across the globe. The fragrance of each stick is more than just a scent—it’s a bridge to a serene, contemplative state of mind, offering a sensory journey that intertwines nature, spirituality, and artistry.

Delving into the esteemed Japanese incense houses provides insight into a rich tapestry of aromatic experiences. These entities are known not just for their quality agarwood, also referred to as “kyara,” but for a myriad of other carefully selected ingredients. Each incense house has its unique signature blends, which can range from floral to woody to spicy, designed to suit various preferences and occasions. The legacy of these houses is built on their meticulous approach to crafting incense, using time-honored techniques passed down through generations.

Kyukyodo in kyoto

Whether you seek the tranquil aroma of Nippon Kodo, appreciate the heritage of Shoyeido, or are curious about the exquisite fragrances offered by other major incense houses, these bastions of fragrance are sure to enhance your appreciation for this ancient art. As you light a stick and let the delicate smoke curl into the air, you’ll understand why Japanese incense has been cherished for centuries, and why it continues to be a revered element of daily life and ceremony.

Historical Significance of Japanese Incense

Japanese incense holds a deep historical significance, intricately tied with cultural practices since its introduction to Japan. As you delve into the evolution of incense use from the Heian period to the Meiji era, you will understand how it became integral to religious ceremonies, samurai rituals, and the everyday life of the Japanese people.

Heian Period and the Use of Incense

During the Heian period (794-1185), your understanding of Japanese aesthetics would not be complete without appreciating the role of incense. A famous literary work, “The Tale of Genji,” depicts the courtly aristocracy where the use of incense was not merely for fragrance but a sophisticated art practiced by nobles. Heian society treasured incense and incorporated it into their daily life, making it an essential element in cultural events and a means to display one’s wealth and taste.

Samurai and the Muromachi Period

Moving into the Muromachi period (1336-1573), incense found its way into the lives of samurai warriors. The art of appreciating incense, known as Kōdō, was considered one of the refined arts alongside tea ceremony and flower arrangement. Shogun Ashikaga Yoshimasa was notable for encouraging the growth of these cultural activities. For the samurai, incense was used for purification before battles, and various scents were associated with particular armor and helmets.

Evolving Incense Practices in the Edo to Meiji Eras

The use of incense persisted and evolved through the Edo (1603-1868) and Meiji (1868-1912) periods. This era saw a democratization of incense as it became more accessible to the common people, moving beyond temples and the military elite. The importance of incense extended to the practices of Buddhist monks and in temples for meditation, aiding in the creation of a contemplative atmosphere. It was during this time that Japan experienced significant modernization, yet the cultural heritage of incense maintained its status and continued to be a crucial aspect of Japanese incense culture.

History of Shoyeido

Throughout history, the crafting and appreciation of incense in Japan have been reflective of the country’s social changes and spiritual inclinations, thus securing a venerable place in its cultural panorama.

10 Famous Japanese Incense Houses

Exploring the aromatic world of Japanese incense is a journey through a rich tapestry of scents, each house offering its unique blend of tradition and innovation. From the earthy and complex to the ethereal and light, discover the signature styles and specialties of the most esteemed incense houses in Japan.

Nippon Kodo

Nippon Kodo is a distinguished name in the realm of incense, with a lineage that harks back over four centuries. Each incense stick is not merely a product but a piece of history, embodying the company’s unwavering commitment to quality and the preservation of its cultural legacy. The brand’s extensive range includes everything from soothing, meditative scents to more stimulating aromas, ensuring that each incense experience is both authentic and memorable.

Nippon Kodo offers a broad selection of incense catering to diverse preferences, from modern, vanilla-tinged sticks to more traditional scents. Their extensive range includes the Western-favored Morning Star line, the luxurious Kayuragi, and the popular Mainichikoh for the Japanese market. Their mid-tier products, like Shikun and Jinko Juzan, feature elegant perfumes and quality woods, while their high-end kyara incenses are perfect for prestigious gifting. Nippon Kodo’s mastery lies in creating creamy, floral, and sweet wood fragrances.


Nestled in the historic city of Kyoto, Shoyeido represents the pinnacle of incense elegance. With a history stretching back over 300 years, the artisans at Shoyeido are renowned for their meticulous approach to incense making. They emphasize natural ingredients and strive to create scent profiles that evoke a sense of tranquility and peace. Shoyeido’s blends are not just fragrances; they are works of art, offering a symphony of harmonious and subtle scents that reflect the company’s philosophy and expertise.

Their ‘daily’ incense series primarily showcases spices, yet Haku-Un series impresses with its creamy benzoin-cinnamon blend. Sei Fu offers an affordable taste of Shoyeido’s premium essence, even outshining some higher-end options. The Horin series presents quality sandalwood and aloeswood with bold, harmonious notes, ideal for those new to Japanese incense. Muromachi’s classic sweet-sour aloeswood is crave-worthy, a staple in any collection. Lastly, the discontinued Horikawa with its unique creamy root beer, cinnamon, and frankincense scent is a delightful treasure.


Baieido is a sanctuary for those who seek the profound essence of aloeswood and sandalwood. Established in 1657, this revered house has consistently produced incense that exemplifies the virtues of patience and discipline. Baieido’s deep, woody aromas have won international acclaim, and its dedication to traditional methods ensures that each stick is a testament to the house’s storied past and artisanal excellence.

Baieido incense sticks are renowned for their balanced blend of the five tastes – sweet, salty, sour, bitter, and spicy, featuring a distinctive dryness and complexity. The use of borneol camphor in scents like Tobiume, Kobunboku, and Syukohkoku adds a refreshing menthol-like quality, creating an invigorating experience that some compare to the harmonizing practice of nadi shodhana pranayama.


With Minorien, one can experience the rich, grounding aromas that the house is celebrated for, particularly the deep and peppery notes of its aloeswood, as seen in the acclaimed Fu-In series. Known for creating an ambiance filled with austerity and reverence, Minorien’s incense sticks are a masterclass in complex scent profiles that feature earthy, spicy, and woody notes.

Minorien’s Fu-In series is renowned for its ‘wet’ earthy, peppery essence, reminiscent of wet stone and wood polish, with a deep cedar undertone. These Japanese incense sticks are less sweet, evoking a humid jungle ambiance, and are used with intention, creating a serious atmosphere. Fu-In sandalwood offers a grounding, peppery scent, while the aloeswood is spicy and tangy. The Kyara variant is slightly sweeter, with a sunny, brassy polish note. Kyara Ryugen is notably strange, brassy, and bright, whereas Kyara Chokoh No. 5 exudes a rich, feast-like aroma with pumpkin and nutmeg. Overall, the Fu-In line is likened to a divine beer for Buddhas, with its unique yeasty and bitter notes.


Kunjudo, hailing from Awaji Island—a place steeped in incense-making tradition—offers a blend of artisanal craftsmanship with everyday enjoyment. Their incense captures the very essence of nature and provides a timeless sense of tranquility. Whether for moments of deep reflection or for enhancing daily life, Kunjudo’s scents are versatile and evocative.

Kunjudo is recognized for its modern approach to Japanese incense, using perfume oils to create contemporary scents while still incorporating traditional elements. Their incense sticks often feature classic sandalwood and aloeswood notes, elevated with a perfume-like complexity. The Karin series exemplifies this with its “oriental amber” fragrance; the Karin is a powdery, floral sandalwood, while the Tokusen variant offers a smoother, high-quality sandalwood experience with less sweetness. Karin Hien combines a nougat-like sweetness with a sour, spicy aloeswood aroma, and Karin Zuito presents a sharp, tangy-bittersweet aloeswood scent accented by aquatic and clove spices.


Since 1888, Seikado has been crafting scents that soothe the soul. This house balances the old with the new, allowing one to embark on an olfactory journey through time. Seikado’s offerings range from traditional fragrances to modern twists, providing a diverse palette of aromas that honor the past while embracing the present.

Seikado’s Daikouboku line provides affordable options with creamy herbal sandalwood and honey-sweet aloeswood-like scents. The brand also features interesting floral woods and premium sticks that focus heavily on the base wood without additional overpowering notes. Ryoun and Zuiun offer distinct bittersweet and green astringent notes, respectively, while Shoun combines a light curry and honey with aloeswood. For those new to aloeswood, the pure and unadorned Indonesian and Vietnamese aloeswood scents of Jinsui Tani and Jinsui Sham are recommended as advanced options to appreciate the full essence of the wood.


Kyukyodo, with its roots in the Edo period, is a beacon of incense tradition. Their scents are a staple in both ceremonial settings and homes, renowned for their intricate balance of spice and sweetness. Kyukyodo’s creations are vibrant yet delicate, offering an olfactory experience that is both rich and nuanced.

Kyukyodo is renowned for its skillful integration of floral elements in incense, with Azusa standing out as a distinctly jasmine-centric stick. Umegaka combines sweet, smoky notes with sour plum and a hint of rose, while Ryuhinko offers a lighter, sweeter, and more floral aroma. Benizakura shines as a favorite for its spring-like blend of camphor, lemon, and honeyed aloeswood, accented by jasmine. Seigetsu features a tangy caramel aloeswood with floral notes, and Sho Ran Koh presents a unique mix of floral, curry, and medicinal herbs with sweet aloeswood. Kinbato provides a mellow comfort, with golden aloeswood, hay musk, curry, and cinnamon, similar to Sho Ran Koh but with a smoother, sweeter, and less complex profile.


Yamadamatsu has been refining the art of incense since the 1800s, specializing in premium aloeswood and sandalwood blends. Their incenses are celebrated for their full-bodied, distinct, and occasionally surprising scent profiles, which continue to captivate connoisseurs worldwide.

Their offerings, from the milky sweetness of Kayo sandalwood to the potent, medicinal Suifu Gokuhin, are both pleasing and thought-provoking. Saiun combines floral and citrus, Hyofu blends watermelon-citrus with white floral, and Kumoyi offers a rich, brownie-like sweetness. Oju features dark aloeswood with a rich, bittersweet profile. The brand’s diverse range is recognized for its artistry, despite varying individual preferences.


Tennendo is where the spiritual meets the material. The fragrances from this house are robust and refined, inviting users to explore the depth of traditional Japanese scents. Tennendo’s incense is ideal for enhancing meditative practices or enriching the atmosphere of any space with its sophisticated character.

Tennendo’s incense sticks are renowned for their robust musky scents paired with rich woods, creating a warm and enveloping atmosphere. Their fragrances, like Shingon with its seashell musk and sandalwood, are grounding and evoke a sense of heat. While potent, these sticks reveal intricate subtleties beneath their initial intensity. Tennendo’s offerings range from the cologne-like Renzan to the tangy, pine-scented Shorin, and from the sweet benzoin-infused Tensei to the funky, leather-musk Kuukai. Each stick is a testament to Tennendo’s ability to capture the primal essence of aloeswood, with Enkuu standing out as a particularly exquisite representation of deep, shifting aloeswood notes.


Kourindo distinguishes itself with earthy and spicy incense blends. This house excels in sourcing aloeswood of remarkable density and quality, which it combines with warm, sweet spices. Kourindo offers a spectrum of incense, from everyday pleasures to the most indulgent experiences, each inviting you to embrace the enchanting atmospheres that are deeply evocative of Japan’s rich natural landscapes.

Experience Incense Making

known for its earthy aloeswood incense, skillfully blending wild notes of mushroom, mineral, and stone with a warm, sweet spiciness. Their sticks, such as Byakudankourin, Zenkourin, and Senkourin, feature comforting buttery cinnamon toast aromas. Tsukasakourin highlights a dry, bitter-spicy aloeswood, while Takarakourin combines caramel sweetness with smooth spicy jinko. Jyakourin Musk adds vanilla musk and jasmine to the mix. Kodaikourin introduces savory, mushroomy-spicy Indonesian wood with bright mineral notes, and Jinkourin is even richer in sweetness and spice. Ichiikourin offers a creamy plum and cherry vanilla scent, and Saikourin presents a wild, resinous wood with astringent mineral notes. Their Kyara variant stands out with complex woody notes, though less balanced than Kyara Kokoh.


In exploring the tradition of Japanese incense, you’ve discovered a realm where history, culture, and artistry intertwine. Each of the ten incense houses has its unique approach, offering scents that range from the earthy and subtle to the rich and complex. You’ve learned about Kyarakunko with its bold scent lacking aloeswood resin notes, and the holistic aspects commemorated in incense, such as its ability to purify the body and spirit.

These houses are not just businesses but repositories of a deeply spiritual and aesthetic part of Japanese life. Whether you seek meditation aid, an aromatic companion for study, or simply a pleasant fragrance to enhance your living space, Japanese incense offers a refined choice.

You may continue to explore each house’s offerings or delve into the larger philosophical and cultural significance of incense in Japanese society. The appreciation of incense, known as Monkō, is much like listening to a song with your nose, a multisensory experience that connects you to centuries of tradition.

Your journey through the scented corridors of Japan’s major incense houses is only just beginning, and there’s much more to savor and experience. Your next steps could involve deeper sensory exploration or perhaps even creating your own incense blend, infusing personal memories, and preferences into a tradition that has transcended time.

Scroll to Top